Pinterest is making moves to keep more people and brands on the site. The company introduced on Tuesday a new feature called How-to Pins, allowing companies to create and share pins with DIY instructions.
The feature, which is a new take on its existing Rich Pins feature for brands, populates step-by-step instructions right within a pin across various categories, including food, fitness, home projects and beauty.
However, regular users can’t make How-to Pins themselves and can only repost ones made by Pinterest’s brand partners
To launch the How-to Pin effort, Pinterest worked with more than 25 brands and organizations to provide how-to content for the site, such as Home Depot, Cosmopolitan, Delish and more. Read more…