MTV is teaming up with A$AP Ferg at South by Southwest to launch its first Snapchat music documentary, Mashable has learned exclusively.
Titled “MTV Snapchat Docs: Art/Life/A$AP Ferg,” the Snapchat series will follow the hip-hop star, who was tapped as a a featured artist for the Woodies, MTV’s annual emerging artists showcase at SXSW.
The documentary — which will be available on MTV’s Snapchat story, not its Discover channel — will roll out live as filmed on Wednesday in 10-second increments.
“It’s less of a documentary and more of a day in the life on our Snapchat,” Sarah Epler, MTV’s senior director of social media and fan engagement, told Mashable in a phone interview. “We always do a lot of behind-the-scenes stuff on our channel, and this year we wanted to turn that into a real story. It’s a little bit more of an experiment.” Read more…