Get ready for a lot of face-swapping in Facebook videos, folks.
On Wednesday, Facebook acquired Masquerade (also known as MSQRD), a mobile app that lets you add live face effects to videos or swap your face with, well, another face.
Mark Zuckerberg announced the update by posting a video with a face filter — an animated Iron Man mask (below).
“No, I haven’t also built an Iron Man suit. I’m using this app Masquerade, that lets you put real time filters on your videos. And today I’m excited to share that the team behind Masquerade is joining Facebook,” said Zuckerberg. Read more…