Ben and Jerry’s debuts 3 new ‘Core’ ice creams to melt your willpower

Bnj0033-new_cores-6179_lg

Feed-twFeed-fb
 

Ice cream company Ben and Jerry’s released three new “Core” flavors via Snapchat on Wednesday.

 
 

Ben and Jerry’s describes the Core line of ice cream as “super premium ice cream divided by a generous swirl ‘core’ that runs through the center of the pint.” The rest of the world describes the ice cream as “the reason drawstring pants were invented.” 

 

Since the full Core line premiered in 2014, 30 million pints have sold. 

 
 
 

Lindsay Bumps, Ben & Jerry PR media maven, tells Mashable the new flavors are “bakery-inspired,” and take cues from flavors that have been popular with consumers in the past.  Read more…

 

More about Social Media, Snapchat, Dessert, Ice Cream, and Lifestyle

 
 

 
 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s