Ice cream company Ben and Jerry’s released three new “Core” flavors via Snapchat on Wednesday.
Ben and Jerry’s describes the Core line of ice cream as “super premium ice cream divided by a generous swirl ‘core’ that runs through the center of the pint.” The rest of the world describes the ice cream as “the reason drawstring pants were invented.”
Since the full Core line premiered in 2014, 30 million pints have sold.
Lindsay Bumps, Ben & Jerry PR media maven, tells Mashable the new flavors are “bakery-inspired,” and take cues from flavors that have been popular with consumers in the past. Read more…