Twitter Ended Up Paying $479M For Adtech Startup TellApart, 10-K Reveals

twitter headquarters Twitter’s largest acquisition to date, of the adtech business TellApart, has turned out to be a little less big than originally thought. Back in April 2015, it was calculated that Twitter would pay nearly $533 million for TellApart based on the company’s share price at the time. But a 10-K report published today notes the final numbers: It was nearly $54 million lower… Read More

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