Weibo breaks records with 134 million users on eve of Chinese New Year

Weibo-logo

Feed-twFeed-fb

Say what you will about WeChat — there’s really no disputing that it’s China’s top social app, and as such it owns Spring Festival. But China’s other major social platform, Weibo, celebrated Chinese New Year too. And just like last year, activity on the site broke records as the clock wound down.

 

Specifically, Weibo parent company Sina says that Feb. 7 saw:

 
 
    • 134 million active users, a 31% increase compared to last year’s 102 million.

 
    • 51.9 million posts, a 15% increase from last year’s 45 million.

 
    • A 76% year-on-year increase in “interactivity” (although it’s not clear how Weibo measures that).

 
    • 18.2 billion total views of posts on Spring-Festival-related topics.

 
    • 100 million users who nabbed digital red envelopes (lucky money) via Weibo. Read more…

 

More about Social Media, Microblog, Weibo, and Chinese New Year

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s