Why this hashtag wants to reclaim the word ‘flattering’



“You look fat in that.”

“Don’t you think that’s a little tight?”

“Please don’t wear that.”

If you’ve ever been told you shouldn’t wear something because of your body’s shape or size, you’re not aloneBody positive clothing brand SmartGlamour aims to fight against that mindset with its latest campaign.

The company, which sells fashions in sizes XXS-6X and beyond, launched the #ImFlattered campaign on Monday. The images feature a series of women sharing body negative “fashion advice” they’ve received in the past. #ImFlattered tackles a myriad of topics — weight, scars, age and so on — and seeks to remind women they should wear what they like and feel good in. Read more…

More about Fashion, Social Media, Diversity, Social Good, and Hashtag


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