YouTube spotlights climate change videos with #OursToLose campaign

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YouTube users will notice a new icon at the top of the video platform this week as part of a new campaign to highlight how climate change “affects the things we love.”

In the lead-up to the high-stakes U.N. Paris Climate Summit that will start on Nov. 30, YouTube has launched the #OursToLose campaign, showcasing videos about climate change and the environment, and encouraging its mostly youthful users to get involved in the issue.

The new polar bear and globe icons at the top of the homepage lead users to the YouTube Spotlight page, which features curated videos on a range of related topics, from understanding global warming’s implications for future generations to visual explanations of the science behind climate change. Read more…

More about Youtube, Social Media, Climate Change, Social Good, and Business

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