Like them or not, Twitter’s hearts are more popular than you think

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Changing stars to hearts might seem like one of Twitter’s most controversial decisions yet, but the change is actually a lot more popular than you may think — at lest, according to Twitter.

Speaking at the Open Mobil Summit conference is San Francisco Tuesday, Twitter’s product chief Kevin Weil said the company has already seen increased engagement since making the change last week.

“If you look today, we see now 6% more hearts, 6% more likes on Twitter than we saw on Favorites,” Weil said. “If you think about the size and scale of Twitter, last week there were a lot of favorites and moving that number by 6% is huge. If you look at new users, the number is even greater, we see new users engaging 9% more with this change.” Read more…

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