Why Snapchat’s Only Non-Ephemeral Content, The Profile GIF, Is A Big Deal

Snapchat Profile GIF Not everything on Snapchat disappears. As much as the app wants memories to span just 10 seconds and live for just 24 hours, one piece of content doesn’t self destruct. The profile GIF. And through its permanence, Snapchat has found a way solve a major problem with its identity system and social graph. Snapchat quietly added the profile GIFs in July alongside the flashier shift from… Read More

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