NYC SEO Company (855) 777-9190

NYC SEO COMPANY Quality Digital Marketing SERVICES (855) 777-9190 Great article to read-Getting your website and content to rank in the search engines has always required a keen understanding of SEO guidelines and best practices. It’s also required a whole lot of work in order to properly carry out these best practices. 2015 is no different. The SEO landscape has changed over the past year, and staying on top of the changes and knowing exactly what they mean – practically speaking – is the key to higher rankings. If your a New York City company you will benefit from reading this article to better understand what really goes into detailed search engine optimization. Following are 5 of the biggest challenges you’ll face this year as you attempt to get your content ranking in the search engines. 1. Recalibrating your keyword strategy: Semantic search has overtaken keyword search In the past, keyword research was the foundation of any NYC SEO strategy. It would look something like this: Using various keyword tools, you would find high-volume, low-competition keywords, and then include these keywords on your site in a variety of ways. And while on-page SEO remains an important way of letting Google know what your content is about, this strategy alone isn’t likely to get you very far. Since the release of Google’s Hummingbird update of 2013, semantic search has overtaken keyword-based search. Google’s algorithms have become increasingly sophisticated, evaluating queries based more on user-intent and less on the specific keywords that are used. Despite Google’s emphasis on semantic or conversational search, many (many!) business owners remain stuck in the pre-Hummingbird mentality and practices (“Plug your keywords into the Yoast SEO plugin and you’re good to go!”). This year, a challenge for business owners will be to learn new ways of optimizing their content for semantic search: Recommended by Forbes MOST POPULAR Photos: The World’s Highest-Paid Models 2015 TRENDING ON FACEBOOK Ben Carson Doesn’t Get It: All Our Vaccines Prevent Death Focusing on answering questions; particularly questions mobile-users may be asking. Offering helpful supplementary information along with your base content: info like reviews, maps, travel info, etc. Creating content that aims to provide all relevant info on a particular topic or theme. In this way you’ll be including a wide variety of thematic keywords rather than potentially over-optimizing for a few specific terms. For a detailed overview of current keyword strategies see my post Is Keyword Research Relevant for 2015? 2. Optimizing properly for local SEO While nearly every business has an SEO strategy of sorts, local SEO optimization is still being underutilized by many businesses and brands. The fact is that 50% of mobile users who perform a local search visit a store within one day. In other words, if your site and content aren’t ranking in local search, you’re missing out on a huge influx of wallet-in-hand visitors. We also know that 46% of searchers now use mobile exclusively for product research. Think about how and when you do your own product research: On the bus ride home? While you wait for a business meeting to start? On the way to the store? Mobile technology is everywhere, and businesses that aren’t optimizing for local search – along with a mobile-first mentality – are going to suffer. I wrote about this in more detail in my article Why Every Entrepreneur Should Focus on Local SEO. 3. Shifting your mindset from link building to relationship building An important element of the NY SEO of previous years was requesting and acquiring links from a variety of sites; years ago, many businesses found success through the use of automated directories, article marketing and link exchanges. Keyword-rich anchor text for internal links was another popular strategy used by many sites; in other words, linking to pages on your site using the keywords you hoped to rank for. Link building could be successfully accomplished by “playing the game” right.  The problem, of course, is that it was relatively easy for low-quality sites to rank simply by winning at the link building game. Continue this article from the source below. SOURCE: My Media Pal 1562 1st Avenue #205-3897 New York, NY 10028 Phone: (855) 777-9190 Email: NYC SEO SEO NYC NYC SEO Services NYC SEO Company  NYC SEO Agency NYC SEO Experts


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