In the ever-escalating social media arms race, GIFs are the best way to get attention. Static photos are so 2013. But a new app called Giffiti (like graffiti with GIFs) lets you enhance your pics by overlaying animations. Announced by Nalin Mittal this month with a simple post on Reddit, Giffiti rocketed to the front page and hit #14 amongst U.S. Entertainment apps on… Read More
Andre and Sandro De Moraes must really like to see people compete. The brothers previously created GoldMic, a now-defunct social network for hip hop battles. Now they’ve launched a new iOS app called SocialBattles, where users compete to post the most popular photos. Read More
In nineteenth century America, parents prepared children with macabre children’s books and fairy tales. It was impossible to hide death from them.
Today, low infant mortality rates and rising life expectancy mean death is not something many children face on a daily basis. Further, parents protect children from remaining experiences of death and violence. They set TV filters, check movie and video game ratings, and set web passwords to control children’s access to graphic media
But Twitter, Facebook, Snapchat and a bevy of sites are investing in a growing media tool: autoplay video. These videos automatically start rolling as users scroll through their timelines or open articles. Autoplay videos are increasingly popular across the Internet — they generate automatic video views, which can increase ad revenue Read more…
Posted by DI_Dave
We launched our brand new blog on Tuesday, July 7, 2015. The next day, we received about 200 unique visitors. By the weekend, we were receiving between 1,800 and 2,400 visitors per day.
It felt fantastic to see the blue line going up in Google Analytics. All those people flocking to a brand new website, signing up for our newsletter, and engaging in the comments. When I wasn’t trying to keep up with all the interactions, I was skipping around the office with a stupid grin on my face.
So how did we do it? How did we turn a barren blog into a hotbed of traffic and activity?
In this case study, I’ll show you exactly what we did and explain how it drove large volumes of traffic to our site. It you replicate what we did, there’s no reason why you can’t achieve similar success.
Step 1: Identify a problem to solve
We decided early on that we wanted to gear our blog to provide practical advice. You have a problem; we have the answer. To explain how we arrived at this decision, I need to tell you a little story.
A while ago, we took on new business as an SEO client. Let’s call them Blueridge Cupcakes.
Blueridge had previously worked on their SEO with a different agency, which produced solid results. This SEO agency was content-forward, focused on creating long-term traffic sources through a highly targeted content strategy.
Blueridge, however, decided they wanted a change and opted not to renew their partnership. We pitched our services and won the contract.
Fast forward two weeks. We receive an email from our client. It’s from Getty Images. Anyone who’s worked in content marketing knows what an email from Getty means: Someone’s used an image they weren’t supposed to. Sure enough, a blog posted nine months ago had used an image from Getty’s Rights Managed section. Yep, the expensive bit.
Just one image. Not even a particularly good image — a fairly unspectacular sunset someone had presumably found on Google Images and thought would fit perfectly in the blog.
Since we were now in charge of Blueridge’s SEO campaign, we opted to pony up the cash.
While the payment was sufficient enough to elicit a high degree of pain, it gave us an opportunity to identify a problem.
People don’t use copyrighted material because they’re heartless, hateful creators. They use copyrighted images because they are easily accessible and they don’t know where else to go.
Step 2: Research possible solutions
We had our problem. Now all we needed was the solution, which would come from hours of grueling research.
First, I persuaded our digital marketing manager to allow me to spent two full days looking for the best free stock photography sites out there.
Each site I found was measured against three criteria: quality, breadth, and freeness.
- Quality—Is the photography sharp? Are the images large enough to use in designs? Are the scenes composed well? Any site that couldn’t answer these questions went in the bin.
- Breadth—This referred to the size and variety of each website’s collection, although I was quite flexible with this condition.
- Cost—First, I checked the license the site owner used to release images. Since the majority of our readers would be professionals, I filtered out all the licenses that prohibited commercial use. If images were released with an attribution licenses, that was fine.
Finally, before I added any sites to the list, I ran a reverse image search through Google on a random selection of images from the website. If I found them for sale elsewhere, I struck the website off the list.
Step 3: Write your blog post
With the list compiled, it was just a matter of getting everything written and designed. I included an image from each site to give readers an idea of each site’s particular style.
Additionally, I tried to inject some personality into each website’s snippet to reflect the personality of the site. This kept the style fresh throughout, and also helped convey what sort of feel the images would have.
Step 4: Begin the community outreach
Once the blog post (i.e., article) was complete, it was time to begin the community outreach.
We had a huge list of outreach opportunities, covering everything from niche forums to Facebook groups. I worked through the list and selected the most appropriate opportunities for our article. We shared the blog with graphic designs, web designers, web developers, artists, freelancers, content marketers, and copywriters. We also shared it with our own social communities. We generated quite a nice buzz around the blog and got quite a bit of free promotion from readers re-sharing our content.
Two communities were by far the most receptive: Reddit’s /r/web_design and LinkedIn’s group for Graphic Designers and Art Directors. Here’s a snapshot of our the social acquisition from a couple of the busier days.
Reddit and LinkedIn provided the lion’s share of traffic during the earlier days of our promotion, but were replaced by a more varied spread of sources as time rolled on. I really like starting with these platforms because they always reward genuinely valuable content. If you post something useful, the community will promote it to the top.
Step 5: Influencer outreach
With our list of communities exhausted, it was time to call in the favors. I fired up our CRM and cherry-picked influencers with a foot in design or content.
I sent them all a personalized email. My reply rate was roughly 30 percent, with the majority of respondents promoting the article through social media or their own blogs.
I also emailed all the stock photography websites we included on the list, asking them to help promote the article. Nearly all of them did.
Step 6: Keep promoting
If there’s one secret to content marketing I can share with you, it’s that promotion of your content never ends. While your biggest push should come in the days immediately after you’ve published, you should keep promoting your content to attract new readers.
Some additional techniques we use for ongoing promotion include:
- Email marketing
- Posting to news aggregators
- Monitoring social media for outreach opportunities
- Posting your link in the comments of related articles
- Updating your article and re-releasing it
Why you can do it, too
When we published our stock photography article, our blog was only one day old. We had no social following, and no connections tied to our new brand. However, what we did have was a good idea and determination. That’s all you need.
If you work smart and follow our framework, there’s no reason you can’t replicate our success with your own blog.
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from Moz User Generated Blog https://moz.com/ugc/case-study-how-a-brand-new-site-attracted-6618-visitors-in-one-week
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PicsArt is announcing that it has hired Eric Edge as its vice president of marketing. Edge spent the last four-plus years at Facebook (where he led the company’s marketing efforts in Europe, the Middle East and Africa), then at Facebook-owned Instagram (where he worked on brand strategy). He told me he hadn’t been planning to leave, but when he learned about PicsArt, he thought it… Read More
Some founders keep returning to the same ideas over and over in new form. Jason Citron, a lifelong gamer, was the creator of OpenFeint, an early mobile social gaming network that he sold to Japan’s GREE for $104 million. After leaving GREE, he went back to game development and tried to create a next generation MOBA or multiplayer online battle arena game for the iPad called Fates… Read More
Online Reputation Management services on Long Island and NYC https://mymediapal.com/seo/long-island-ny/ (516) 708-4004 Is your online reputation being destroyed or do you just want to have an ultimate power Brand that dominates any search related terms around your business name and services. I made this video quickly about online reputation management on Long Island and NYC because I had a few emails after my last brief reputation video I put out a few weeks ago. Basically what everyone is asking is a few tips to help their identity online. My first tip is you need branded optimized social accounts with optimized content and activity. In the video you will learn a few more tips Great Post on NYtimes.com Your customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic? For some business owners, this is a terrifying prospect that seems more like mob rule than the wisdom of crowds. Negative reviews can hang an albatross around your neck if they appear prominently in search results. Happily, there is a big upside: referrals from happy clients are traditionally the best source of new business — and online forums are powerful word-of-mouth. The review process has been democratized. You’re the Boss: Still Think Twitter Is Stupid?JULY 30, 2009 But managing your online reputation requires a whole new skill set, including monitoring the online conversation and engaging with customers and the tech-savvy to promote yourself in the best channels. These skills are becoming essential for mainstream businesses. According to a survey by the Opinion Research Corporation, 84 percent of Americans say online reviews influence their purchasing decisions. (Still not convinced? Tell us why.) “Social media for business now is life or death,” said Dan Simons, a restaurateur in the Washington area who closely monitors these forums. “You could open a business and do everything right, but if you’re unaware of these social media you will perish. Social media can take a business and put a bullet in it.” Monitor Customers are abuzz with opinions — the only question is whether that buzzing reaches your ears. The first step is to tune in. Do a vanity search of your business name and see what comes up. Are you easy to find? What is the first impression? Do you have a Web page and blog, and are they kept up do date? Is your business reviewed in online forums or blogs? Try to see your business through the eyes of a customer. Indeed, customers increasingly shop with their browser. One study by the Yellow Pages Association and comScore found that local search for businesses, products and services grew 58 percent last year and reached 15.7 billion searches, more than a tenth of overall search traffic. Advertisement Continue reading the main story Study local search sites like Yelp, Citysearch and Yahoo! Local. Forums for customer feedback have sprung up everywhere —_Google Maps, Amazon, Angie’s List, TripAdvisor, OpenTable, Epinions and a myriad of online communities and niche sites. “Know who the influencers are,” said Pete Blackshaw, executive vice president of Nielsen Online Digital Strategic Service and an expert on consumer-generated media. “There are going to be some megaphones that matter more than others.” Build systems to stay on top of this online buzz. A Google alert can automatically inform you when your business is mentioned in a review, blog or online publication. Some review sites have features that automatically send e-mail alerts to business owners when a review is posted. Twitter is becoming an increasingly popular microblogging platform for businesses and customers and you can keep track of what is being said about your company with tools like search.twitter.com, TweetDeck, or Twendz . SOURCE: http://www.nytimes.com/ My Media Pal SEO Services Long Island New York 1111 Broad Hollow Rd Farmingdale, NY 11735 (516) 708-4004 Online Reputation Management Long Island NY Online Reputation Management Long Island NYC Long Island Online Reputation Management Online Reputation Management NYC Online Reputation Long Island NY NYC Online Reputation Management